CTA India played a key role in the successful launch of Philocaly, Delhi’s menswear brand. We crafted a bold, youth-centric brand identity and ran an engaging social media campaign across Instagram and YouTube. Our strategy combined teaser reels, micro-influencer collabs, and event-based content to generate pre-launch hype. Within the first two months, the app garnered 11,000+ downloads, three of our reels went viral crossing 500K+ views, and local brand recall grew by 58%. By keeping the tone fresh and native to menswear, we turned an unknown name into a buzzing city trend.